Radio is still a powerful medium of advertising and especially after inception of FM radio and satellite radio it has become more powerful medium. FM radio has made radio more local and that is the reason local businesses are participation in radio ad. It is very easy to take part in radio ad, but success of radio ad depends on its creativity. The more creative and the more appealing your radio ad, the more it will get success.
1. A successful radio ad campaign should have following characteristics-
2. A successful radio ad should be broadcast at perfect timing, here perfect timing
means the perfect schedule when you target more consumers according to your product.3. A successful radio ad should have good number of frequency in a day. If you are running a radio ad campaign, then you have to broad cast it in a good frequency on perfect timing, hence perfect timing and frequency are two major characteristics of a successful radio ad campaign. A successful radio ad should have good and appealing words. Words of your radio ad are the most important part of your ad and these words create impulse on consumer's mind, hence chose your words carefully
because these words determines success of your radio ad campaign.4. A successful radio ad should have a good jingle. Have you remembered any radio ad jingle? People will remember your jingle, hence your jingle should be pleasant and remembering.
5. A successful radio ad should be an emotional ad because people buy products because of emotions. Emotion plays a major role in buying products.
6. A successful radio ad should target its prospects and customers.
7. A successful radio ad should be a creative one. Your radio ad should be creative one because the time you spend on creativity for you radio ad will give you long-term return.
8. A successful radio ad should be appealing and it should appeal to consumer for trying your product or service.
9. A successful radio ad should create curiosity in the mind of consumers because many buying decisions are made due to curiosity.
10. Last, but not least, a successful radio ad should be entreating. Your radio ad should not only sell the product, but it should be interesting and it should entertain the audiences.
